For 20 years, we've been building the backbone of e-commerce.
Since 2007, Gurus has been designing, developing and scaling online sales operations for businesses. Today, all of that experience lives in our own product: Shelfi.
- years of software and e-commerce experience
- 20
- online stores running on Shelfi
- 250+
- international dealers managed from one portal
- 400+
- starting price for Shelfi apps
- ₺1/day
About us
Two decades of software, from Istanbul
Gurus was founded in 2007 in Istanbul. From day one, we have been building software that fits the way businesses actually sell and operate online.
Years of work across different industries taught us one thing: off-the-shelf templates don't fit every business. That's why we built Shelfi — a flexible, modular and fast e-commerce platform.
- 01
Our own product: Shelfi
Twenty years of know-how, concentrated in an e-commerce platform we build and improve every day.
- 02
ERP integration
Two-way integration with business software such as Logo Tiger, ETA, Microsoft Dynamics, SAP, Freedom and Mikro.
- 03
Industry-specific modules
Tailored solutions such as web-to-print, dealer management, quote and approval flows, and product configurators.
- 04
Long-term partnership
Projects that don't end at launch — they grow with your feedback, backed by continuous support.
Our product
The next-generation e-commerce system
Shelfi is a lightweight, flexible and modular e-commerce platform for companies and individuals selling online. Unlike traditional systems, it lets you shape your e-commerce processes around your own operations.

Why is Shelfi different?
Modular
Lightweight, configurable modules combine into apps for delivery, pricing, payments and more. A simple store can grow into a massive sales system.
Sales-driven
Real-time interaction with visitors, campaigns tailored to customer groups, and apps that reduce abandoned carts.
Flexible & compatible
Easy ERP integration through REST APIs and web services; flexible data schemas for anything from digital goods to hardwood flooring.
Lightning fast
Pages that never keep you waiting, instant search and filtering across thousands of products, content that updates without a reload.
Pay as you go
Create your store for free; pay only for the apps you use, for as long as you use them.
What can you do with Shelfi?
Real-time sales management
See active visitor carts live, start a chat, and add cart-specific discounts on the spot.
Sub-store structure
Spin up sub-stores in one click; feed them from your main ERP and manage them centrally or individually.
Customizable checkout flows
Add or merge checkout steps; enable payment methods and content per customer group.
B2B quotes & approvals
Dealer-specific pricing, account balance views, multi-step approvals and quotation rules.
Page & product editors
A drag-and-drop page editor, plus a WYSIWYG product editor that lets visitors design their own products.
Selling abroad
Multi-language, multi-currency, central exchange rates and advanced shipping modules.
Two-way integration with your business software
Products, stock, customer accounts and orders sync automatically between your ERP and Shelfi — manage everything from a single point.
Explore ERP integration- Logo Tiger
- ETA
- Microsoft Dynamics
- SAP
- Freedom
- Mikro
References
Different industries, one platform
We built Shelfi together with companies working with hundreds of dealers — driven by real-world needs.
Cable industry
Öznurkablo
Catalog and quotes in one place
A dealer portal that centralizes product catalog and quotation processes, integrated with Freedom ERP.
- Integration
- Freedom ERP
Electronic licensing
Bartem Siber
550+ dealers, real-time licensing
An electronic license portal integrated in real time with providers such as ESET, Kaspersky, Microsoft and Acronis.
- Integration
- Freedom ERP
Industrial automation
Autonics
400+ dealers, 40,000+ SKUs
A multi-language, multi-currency portal for dealers across Europe, the Middle East, Russia and Turkey; over 40,000 products queried instantly.
- Previous platform
- In-house solution
- Integration
- Freedom ERP
Contact
Let's talk about your project
Write to us for a Shelfi demo, ERP integration or any other project you have in mind — we'll get back to you shortly.
Address
Caferağa Mahallesi Doktor Esat Işık Cd.Şifa Sk. Akgün Ap. No:12/1Moda, Kadıköy / İstanbul
Phone
0216 374 71 71Fax
0216 374 71 72